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Search results for “advertising identifier”
Five design principles to attract the Millennial traveller
07/26/2016
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5:12:27 PM
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Design frictionless experiences, be authentic, make products and services personal, reward loyalty in unique ways and facilitate decision-making on the move are vital to attract Millennial traveller.
Hotels turn to ‘member’ discounts to battle travel websites
07/11/2016
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5:03:09 PM
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Online travel agents captured about 15% of U.S. net bookings last year, major hotel operators are taking a new tack to reduce payments to fast-growing online travel websites: lower prices to direct-purchase customers.
Three steps for airlines to enhance yield management with personalized offers
04/14/2016
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6:04:31 PM
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In order to achieve user-centric yield management, airlines could centralize user data and generate a “One View” of users, identify niche segments and create relevant discounts and integrate one view with your marketing channels.
A Priceline acquisition of TripAdvisor makes sense in a year of transition
03/30/2016
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4:47:18 PM
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It was rumored that Priceline with its $63 billion market cap may consider acquiring TripAdvisor valued at $9 billion
10 New Year’s resolutions hoteliers need to make to drive direct bookings
01/07/2016
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9:34:16 AM
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As we head into the new year, hoteliers need to start coming up with their new year’s resolutions to ultimately increase your hotel’s top-line revenue, 2015 was a year filled with dominating competition from OTAs and Airbnb as well as the strong push for video marketing, responsive design, and an increase in mobile bookings.
Looking back and ahead – advice to travel startups
12/25/2015
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9:22:52 AM
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2015 witnessed multiple M&A and financing activities in travel industry and 2016 will see much more difficulties in financing for startups which could also find a way out by finding out the right niche market and customer segment and building in their traction.
RTB can deliver provided it is backed by astute planning
09/30/2015
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11:24:50 AM
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A major component of real-time bidding or RTB is to act on several layers of data. Ctrip and Zamplus provide an insight on how to plan for such digital marketing campaigns.
One app to rules them all: WeChat and mobile in China
10/16/2015
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3:28:14 PM
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WeChat is actually more of a portal, a platform, and even a mobile operating system depending on how you look at it.
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